How to build digital relationships with hotel customers

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The Internet has transformed Customer Relationship Management (CRM) in hospitality.
A large majority of your customers are planning and booking their hotel stay online.
How do you nurture, grow and retain your customer base when the competition is just a click away? How do you prepare for the future in this very dynamic and transparent online environment? How do you beat the competition for the most lucrative customer segments?
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For more on being a Hospitality Entrepreneur... click here
For Stuff on Hotel Sales n Marketing... click here
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