NEWS| Intl| Iconic brand to be revitalized worldwide

The makeover includes: an upgrade of 100 US hotels - 50 000 guestrooms renovated and a re-design of more than 100 lobbies.

The most recognized hotel brand in the world is getting a makeover. Sheraton Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Inc. largest and most global brand, has launched a comprehensive new design of its lobbies and guests rooms that will significantly enhance its portfolio of hotels and resorts.

Sheraton and its owners are undertaking an aggressive multi-year strategy to improve the quality and consistency of the brand portfolio that includes $1.3 billion in renovations, $400 million in Click here to read full story>