KNOW| Contingency Hotel Revenue Management Strategies

Nice article on Revenue Mgt Strategies...see it here

The key points are:
>Monitor Changes to Market Segment Activity Daily
>Manipulate the Rate Structure - don't lower it!
>Evaluate Channel Distribution
>Dynamic Packaging
>Monitor the Hotel's Online Presence
>Correct Deficiencies
>Respond to Critical Online Reviews

The strategies are good and quite sensible.

Here's my take for the Indian scenario...
>Up your rate!


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