Best Western aims at doubling Asia operations

Follow Prabhjot Bedi on Twitter Best Western International, the world's largest hotel chain, plans to nearly double its operations in Asia by the year 2010, media reports said Saturday. The US-based hotel management giant has announced plans to increase its current operations in Asia from 106 hotels to 200 by the year 2010, The Nation newspaper reported.



"Best Western has an excellent growth rate in Asia," said Best Western president and CEO David Kong at a Bangkok press conference. "In 2006, the company's revenue from Asia was around 1 billion dollars, which is growth of about 18 per cent."

In Thailand, Best Western plans to add three new hotels to its management portfolio by the end of this year which will boost the number of Best Western hotels in the kingdom to 11. It hopes to have 25 Best Western hotels by 2008.

"Thailand, in particular, is a priority market for Best Western because the country's share of global travel arrivals continues to increase," said Kong. Tourist arrivals to Thailand have been increasing at about 15 per cent annum in recent years.

Besides Thailand, Best Western hopes to expand its hotel operations in China, India, Japan, South Korea, Indonesia and Vietnam, the CEO said.
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