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ORCHESTRATING BRANDED MOMENTS OF TRUTH by Rick Hendrie, President & Chief Experience Officer of Remarkable Branding Branded Moments of Truth are points of interaction between staff and guests. These experiences are the essential determiners of success—more so than price or physical appearances. When I ask people to define moments of truth in their industries, most often, they suggest various points of human to human contact that makes up whatever they define as ‘service’ in their businesses. In fact, service is a misnomer for a far more complex exchange. Read more at Div's Blog | Daily Extras! Eclat Me | Success Tip of the Day| 1DailyDiversion| Eclat Web - Must Visit Websites! A Beautiful Pic Every Day! Word of the Day| Quotation of the Day| Make Money! Immigration News! Desire- WOW Stuff! Stock Mkt Updates |
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