ITC gets Starwood’s ‘luxury’ tag

Follow Prabhjot Bedi on Twitter ITC Hotels today renewed its three-decade-old relationship with US-based Starwood Hotels and Resorts for another 10 years.

ITC also signed an agreement with Starwood to bring The Luxury Collection brand to India. By a franchise agreement, seven hotels of ITC-Welcomgroup would be part of the brand, which has 60 properties across the globe.

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