Steps to a More Profitable Wine List

Follow Prabhjot Bedi on Twitter The ten Steps:


1. Add short descriptions of each wine.
2. 'Our favourite' and 'everyone's favourite'.
3. Forget wine pricing mark-up myths.
4. Avoid comparisons.
5. Create quality 'house wine' offers
6. Check that varieties offered reflect customer enthusiasm
7. Take extra care with wine-by-the-glass offers
8. Design the list order to maximise profitability.
9. Count, compare and count again.
10. Measure stock turnover and set limits to the amount you hold.

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