ITC may drop Sheraton name

Follow Prabhjot Bedi on Twitter Hospitality major ITC is understood to be exploring options of dropping the Sheraton brand name from nine of its properties across the country and rebranding them as either The Luxury Collection or St Regis. This follows the end of ITC Group’s 30-year exclusive contract with Starwood Hotels & Resorts for the use of the latter’s Sheraton brand in India.

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