Series of rev mgt initiatives by Intercon

Follow Prabhjot Bedi on Twitter These include building an Internet-based Business Intelligence platform, development of RM programme for the General Managers, Directors of RM and Directors of Sales, developing RM standards, introduction of new performance metrics and concepts, a cutting edge strategy for negotiated account management, and a revised pricing structure to make it demand based and rational, according to Apo H. Demirtas, vice president - Market Strategy, The Hotel Management Group, InterContinental Hotels Group, Americas.

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